- Clarity- Facilitators are clear about their role, its boundaries, and its responsibilities, and they communicate this explicitly to their groups. They know the importance of clear and precise language, as it saves time and frustration, eliminates ambiguity, conveys respect for the group, and fosters facilitator credibility.
- Consciousness- Facilitators must be aware of the external environment as well as their internal world. They must pick up cues that group members are engaged, socializing, fatigued, impatient, apathetic, curious, excited, or just going through the motions. Facilitators should remain aware of multiple outcomes and contexts.
- Competence- Competence develops with continuous learning, experience, and reflection on experience. Effective facilitator competencies include: knowing the difference between dialogue and discussion, designing an agenda, reading a group, paraphrasing, asking invitational questions, being comfortable with silence, and using non-verbal strategies.
- Credibility- Credibility is a result of clarity, competence, and consciousness. It does not live inside the facilitator; rather, it is the perception the group forms about the person. When a group believes that a facilitator is competent, confident, neutral, trustworthy, and fair, the group can say that this person is credible.
Presenters teach. Their goals are to extend and improve knowledge, skills, or attitudes. A presenter may be an expert, colleague, or novice, and they utilize numerous presentation strategies such as lecturing, cooperative learning or study groups. Presenters are guided by clarity of instructional outcomes and the continual assessment of goal achievement.
A facilitator "makes things easier". They facilitate meetings in which the purpose may be dialogue, shared decision-making, planning or problem solving. They should not be the person in the group with the greatest role or knowledge base. Facilitators need to remain neutral to the content of the meeting.